If you need copywriting services on a regular basis, consider a retainer package.
Retainers are great for clients because you get a fixed, monthly fee for access to expert copywriters.
The following are sample rates for copywriting retainer packages. For a customized quote, please contact me to schedule a call.
Package 1:
This retainer package is for companies who want to grow their business through the top digital marketing channels - and they want a conversion copywriter to make that growth happen. They may or may not have in-house digital marketing support, but with this package, they don't necessarily need it.
Here's what's included:
Landing Page/Sales Page Copy:
- Up to 3,000 words per month of conversion copy for sales pages and landing pages
Social Media Advertising:
- Four new paid Facebook ads per month (copywriting and imagery)
- Optional A/B testing for each ad
- Campaign set-up, monitoring and a monthly performance report
Google Adwords:
- Adwords campaign setup and management of up to $2,000 in PPC spend monthly (larger ad spend negotiable)
- Custom copywriting for each ad
- Monthly performance report
Email Marketing:
- Copywriting for three emails per week
- Optional: variations on each email for unique mailing list (e.g. retailers, professionals, product end-users)
Bonus:
- 10 hours of a la carte copywriting per month for any other print or digital needs (product pages, landing pages, packaging, brochures, sell sheets, email autoresponders, etc.)
- A quarterly conversion optimization plan, prepared in collaboration with the marketing manager
- 2 hours of client calls weekly
Monthly cost for the above: USD $4,000 (no tax)/ CAD $5,000 plus HST
Package 2:
This retainer package is for companies that have some in-house digital marketing capacity, but they need an expert copywriter to develop the sales copy and content.
Here's what's included:
Landing and Sales Page Copy:
- Up to 3,000 words of conversion copywriting for landing pages and sales pages per month
PPC Advertising:
- Copywriting for up to 20 new Google expanded text ads per month
- Copywriting and art for two new paid Facebook ads per month
- Not included in this package: setting up, managing, monitoring or reporting on campaigns
Email Marketing:
- Four sales-focused marketing emails per month
Bonus:
- 10 hours of a la carte copywriting per month for any other print or digital needs (product pages, landing pages, packaging, brochures, sell sheets, email autoresponders, etc.)
- A quarterly conversion optimization plan, created in collaboration with the marketing manager
- 2 hours of client calls weekly
Monthly cost for the above: USD $3,000 (no tax)/ CAD $3,700+HST
Package 3:
Some companies know they need a copywriter, but they want more flexibility to choose the projects I work on each month. They prefer the benefits of a copywriting retainer without the structure of defined monthly tasks.
Here's what's included in this simple retainer package:
- 30 hours per month to use as desired (includes meeting and planning time)
- Same day responses to requests
- Maximum 5-day turnaround on copywriting projects under 1,500 words
- Monthly cost: USD $1,800 (no tax) / CAD $2,200+HST
- Hours in addition to the above will be billed at my standard hourly rate of CAD $100
If you're interested in these or custom retainer packages, click the link below to get in touch.